Product Portfolio Growing

Established over 40 years ago by a local dentist in California to deliver solutions across consumables and small equipment, DenMat has grown into a leading provider of high-quality dental products in more than 60 countries, there are now over 17 well-known brands/ products within its portfolio to keep your practice running efficiently.

Since the early 1990s, DenMat have been pivotal to the launch and success of several consumer-lead campaigns, including the Rembrandt Oral Care product line which included Rembrandt Lighten, the first dentist-dispensed bleaching system to carry the ADA Seal of Acceptance. By 2004 DenMat had launched Lumineers, the veneer placement system, and introduced Snap-On Smile to the market. The period 2011-2014 saw several more acquisitions further complement the product line, including PeriOptix magnification and illumination systems, and Hartzell Instruments. DenMat officially celebrated its upward success with the opening of the UK subsidiary in High Wycombe, Buckinghamshire in 2015. Today, DenMat employs over 340 employees worldwide and manufactures a complete line of products for dental professionals across all of areas of dentistry including orthodontics, endodontics, periodontics and restorative, to name just a few.

Additionally, it makes it a priority to offer continuing education courses in minimally-invasive aesthetic dentistry to help dental professionals build and optimise their practice. It is also planning a one-day Lumineers/Snap-On Smile course in London during March 2018. George Black, managing director of DenMat UK, explains, “Our core aim is to re-establish the DenMat brand as a leading manufacturer of dentistry products, by providing a dedicated service to our UK dental practices that is second to none. In order to ensure this level of service, we have invested heavily in a growing sales and in-house customer support team.” For more information on DenMat call 0844 775 0779, email or visit

Article from The Dentist magazine [January 2018]