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Since 1974, DenMat has been a leader in high-quality dental products for dental professionals in more than 60 countries around the world. DenMat makes and assembles most of its products at its world headquarters on the Central Coast of California. DenMat offers three main product categories: Consumables, Small Equipment, and a full-service Dental Laboratory. DenMat’s consumables include brands that are known and trusted, including Geristore®, Core Paste®, Tenure®, Ultra-Bond®, Infinity®, SplashMax®, Precision®, Perfectemp®, Atridox® and LumiSmile White®. DenMat’s small equipment offering includes a broad range of products, including NV®PRO3 and SOL™ soft-tissue diode lasers, the Rotadent® power toothbrush, PeriOptix™ magnification loupes and lights, Flashlite™ curing lights, Vizilite® and Vizilite® Pro for oral lesion screening, and a full line of high-quality Hartzell hand instruments. DenMat is also home to Lumineers®, the world’s #1 patient-requested thin veneer, and Snap-On Smile®, the life-changing removable appliance.
DenMat was founded in Santa Maria, California in 1974 by local dentist, Dr. Robert Ibsen. Dr. Ibsen was a USC graduate in both Optometry and Dentistry.
DenMat introduced the revolutionary Rembrandt Shade Modification System, allowing clinicians to easily treat discolored teeth. Never before had dentists had the ability to “paint” teeth to make every restoration a perfect match.
DenMat introduced Cerinate® porcelain veneers, enabling long-term cosmetic improvement of anterior teeth. Manufactured with DenMat’s own proprietary porcelain named, Cerinate, the thin veneers were bonded to teeth with no shots, drilling or removal of vital tooth structure. The strength of the porcelain along with DenMat’s own Ultra-Bond® and Tenure® bonding materials made for 20-plus years of clinically proven success that spearheaded the “thin veneer” and “minimally invasive dentistry” trend to come.
DenMat made available to dentists its Rembrandt Whitening Toothpaste. This patented toothpaste was proven in university clinical studies to remove, not just inhibit, the formation of plaque and tartar, a claim no other toothpaste could make.
Rembrandt Oral Care Products became available to consumers at retail. The product line included: Rembrandt Whitening Toothpaste in multiple formulas and flavors, alcohol-free mouthwashes and Rembrandt Dazzling BreathDrops. DenMat was also the pioneer of modern whitening systems with Rembrandt Lighten, the first dentist- dispensed bleaching system to carry the ADA Seal of Acceptance.
DenMat re-branded Cerinate veneers as Lumineers® and launched a major advertising campaign direct to consumers, driving patients into dental offices to get the smile they had always wanted. Lumineers became and is still the number one patient- requested veneer.
DLJ Merchant Banking Partners, a private equity investment affiliate of Credit Suisse, acquired a majority interest in DenMat and established a new management team.
During the nation’s economic downturn, Snap-On Smile® was introduced to consumers via television advertising with dentist referrals, providing a less expensive alternative means of improving one’s smile.
Centre Partners Management LLC and Mill Street Partners, a team of seasoned dental industry executives, acquired DenMat and promptly began making acquisitions of products to complement the DenMat core product line.
DenMat acquired the restorative and impression lines of Discus Dental, LLC, followed by PeriOptix,® Inc., a leading provider of magnification loupes and illumination systems.
DenMat moved its headquarters to Lompoc, California to accommodate the changing spatial needs of the company.
DenMat acquired the dental assets of Zila, Inc. Production of Zila products were transferred to Lompoc from Colorado and Arkansas. DenMat has since received drug distribution licenses from all 50 states to distribute its ATRIDOX® and Pro-DenRx oral hygiene products from its Lompoc headquarters.
Also in 2014, DenMat purchased the G. Hartzell and Son line of hand instruments. Hartzell® instruments continue to be manufactured at Hartzell’s Concord, California facility and shipped to customers from Lompoc.
DenMat opened DenMat UK, a wholly owned subsidiary located outside of London.
DenMat employs approximately 340 employees worldwide and manufactures a complete line of products for the dental professional. The Company services more than 86,000 dentists nationwide, and its products are available in 115 foreign countries, along with its own office just outside of London. Educational programs are offered for continuing education credits nationally and abroad.