Meet the team 2018-05-17T13:04:31+00:00

Meet the team

George Black, Managing Director

George has over 9 years in the dental industry, starting as Divisional Manager, Sales and Marketing with Astra Tech Dental (a former Astra Zeneca company) where he lead his team to grow the UK business to become a leader in the UK dental implant arena. He was also a member of the senior leadership team. When the business was purchased by Dentsply in 2012, George became the Head of UK Operations for Dentsply Implants UK, a division he was instrumental in creating, and then Business Manager for Dentsply UK. He served in that position until the company’s merger with Sirona, which then became one of the largest dental organisations globally. Prior to that George spent some years within other healthcare industries in various senior sales management, marketing and business development roles in life support (anaesthesia and ventilation), orthopaedics, and pressure area care management. Since joining DenMat UK, George has restructured and reorganised the UK subsidiary to place it in a position for significant growth.

Fabian Salaverry, Vice President, International Sales

Fabian Salaverry has over 22 years of experience in the dental field. He has worked for some of the most reknown companies in the industry, beginning his career in 1995 at EMS Electro Medical Systems. Involved in sales from day one, Fabian has also held many other roles, including Marketing Manager, Subsidiary Manager, OEM Worldwide Manager, and Product Manager. He was also CEO of a Switzerland-based dental company specializing in optics. Since joining DenMat in 2012, Fabian’s focus has been leading the expansion of DenMat throughout the world by creating and managing a team of sales specialists, and establishing a network of distribution partners in all continents.

 

Lynsey Atkin, Corporate and Dealer Account Manager

Lynsey has been with DenMat UK since the very beginning and today manages what we refer to as our Key Account customers (primarily dealers, wholesalers and distributors) and our Corporate Account customers (dental practices which tend to be part of larger corporate organisations).
Lynsey has a lot of experience with DenMat’s full range or dental products, gives product demonstrations, delivers internal and external product training, organises, promotes and supports our Key Opinion Leader (KOL) courses, leads and supports our UK sales team, and provides much needed organisational support.
Prior to joining DenMat as a directly employed manager, Lynsey was previously with a main DenMat distributor as an office manager where she helped set up many systems and processes, took a key sales role, and set up and managed courses for short term Endodontic treatments.

Meet the team

George Black, Managing Director

George has over 9 years in the dental industry, starting as Divisional Manager, Sales and Marketing with Astra Tech Dental (a former Astra Zeneca company) where he lead his team to grow the UK business to become a leader in the UK dental implant arena. He was also a member of the senior leadership team. When the business was purchased by Dentsply in 2012, George became the Head of UK Operations for Dentsply Implants UK, a division he was instrumental in creating, and then Business Manager for Dentsply UK. He served in that position until the company’s merger with Sirona, which then became one of the largest dental organisations globally. Prior to that George spent some years within other healthcare industries in various senior sales management, marketing and business development roles in life support (anaesthesia and ventilation), orthopaedics, and pressure area care management. Since joining DenMat UK, George has restructured and reorganised the UK subsidiary to place it in a position for significant growth.

Fabian Salaverry, Vice President, International Sales

Fabian Salaverry has over 22 years of experience in the dental field. He has worked for some of the most reknown companies in the industry, beginning his career in 1995 at EMS Electro Medical Systems. Involved in sales from day one, Fabian has also held many other roles, including Marketing Manager, Subsidiary Manager, OEM Worldwide Manager, and Product Manager. He was also CEO of a Switzerland-based dental company specializing in optics. Since joining DenMat in 2012, Fabian’s focus has been leading the expansion of DenMat throughout the world by creating and managing a team of sales specialists, and establishing a network of distribution partners in all continents.

 

Lynsey Atkin, Corporate and Dealer Account Manager

Lynsey has been with DenMat UK since the very beginning and today manages what we refer to as our Key Account customers (primarily dealers, wholesalers and distributors) and our Corporate Account customers (dental practices which tend to be part of larger corporate organisations).
Lynsey has a lot of experience with DenMat’s full range or dental products, gives product demonstrations, delivers internal and external product training, organises, promotes and supports our Key Opinion Leader (KOL) courses, leads and supports our UK sales team, and provides much needed organisational support.
Prior to joining DenMat as a directly employed manager, Lynsey was previously with a main DenMat distributor as an office manager where she helped set up many systems and processes, took a key sales role, and set up and managed courses for short term Endodontic treatments.

Sales Support

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